O Ovelty
Instagram

Instagram DMs and comments, answered by a team.

A question under a post, a reply to your story, a direct message the next day: the same person, three places. Ovelty keeps them as one conversation, gives it to one teammate, and keeps the account password with the owner.

DMs + commentsone customer
Story repliesin the thread
$19 / monthall channels included
What you get

Your Instagram inbox, without the phone being passed around

Instagram was built for one person on one phone. A business answering fifty messages a day is not that person.

Direct messages

Every DM to your business account, in real time, with the person's name and picture and everything they said before.

Comments on your posts

A comment is a conversation too. Answer it under the post, or take it into a direct message when it turns into a sale.

Story replies and reactions

A reply to your story or a reaction to your message shows in the same thread, so nothing arrives somewhere nobody looks.

One owner per conversation

Whoever is free takes it, or a rule assigns it. The account owner keeps the password; the team gets the inbox.

The same customer everywhere

Her Instagram DM sits next to her WhatsApp chat and her email, under one profile, with one history.

A draft when you want one

The AI assistant writes a first reply from the thread; a teammate edits and sends. Nothing goes out on its own.

And then

From a comment to a customer

The interesting Instagram messages are the ones that turn into something. Ovelty keeps that something in the same thread.

1

It arrives

A DM, a story reply or a comment, in the inbox with the person's name beside it.

2

Someone owns it

Assigned to a teammate by hand or by rule. Out of hours, an automatic reply says when you are back.

3

It becomes a lead or a visit

Add a value and a stage, or book the appointment from the chat. The reply goes back on Instagram.

Connected through Meta, the official way. Ovelty uses Meta's business tools for Instagram, so messages and comments arrive the way Meta allows and your account is never shared.

Questions

Good to know

Which Instagram accounts can I connect?

An Instagram business or creator account linked to a Facebook Page, which is what Meta requires for any tool to read and answer messages on your behalf.

Do comments and DMs land in the same place?

Yes. A comment on a post and a direct message from the same person sit under the same customer. You can answer a comment publicly or move it into a direct message.

What about story replies and reactions?

They arrive in the thread like any other message, so a reply to your story is answered where it was sent.

Can more than one person answer our Instagram?

That is what the inbox is for. Every conversation has one owner, the whole team can see it, and nobody needs the account password.

Does Instagram cost extra?

No. Instagram is included in every plan at $19 a month, with the other channels. A second Instagram account is $5 a month.

Same inbox

Your other channels land in the same list

Give your Instagram to the team, not to a phone.

Connect your Instagram business account, invite the people who answer, and see DMs and comments in one place. $19 a month with every channel included.