Privacy Policy

Ovelty is a software platform operated by Ovelty, Inc. (“we”, “us”, “our”). Ovelty provides a customer messaging platform that brings conversations from multiple communication channels into one workspace.

This Privacy Policy explains what information we process, why we process it, how it is used and shared, and how users can request access to or deletion of their data.

1. Data we process

Depending on the features and channels you connect to Ovelty, we may process the following categories of information:

Category	What it covers
Account data	Full name, email address, company or business name, role and permissions, preferred language, and profile picture.
Message content	Messages sent and received through connected channels, including text, attachments, images, documents, voice notes and their transcripts, and message reactions where available.
Contact data of your customers	Information made available through connected channels, such as name, phone number, email address, profile information, and channel identifiers such as a Facebook or Instagram user ID, WhatsApp number, or Telegram chat ID.
Channel connection data	Page and account identifiers, access tokens, webhook secrets, and other information required to connect and operate supported communication channels. Sensitive credentials are stored using appropriate security measures.
Technical and security information	Information such as sign-in times, IP addresses, application logs, error reports, and security or audit records generated through use of the service.

2. Why we process data

We process this information:

• To provide the service: to receive, deliver and display messages, organize conversations, enable authorized users to respond to customers, and maintain conversation history.
• To identify contacts across channels: where supported, to organize channel identities into contact profiles so authorized workspace users can manage customer conversations efficiently.
• To provide AI-assisted features: where the AI assistant is enabled, to process relevant conversation content for the purpose of generating suggested replies or performing other user-requested AI functions.
• To secure the service: to detect unauthorized access, prevent abuse, troubleshoot problems and maintain security records.
• To operate and improve the service: to understand feature usage, maintain reliability and improve Ovelty.

We do not sell personal data. We do not use the content of customer conversations for advertising.

3. Who data is shared with

We share information only with service providers and platforms necessary to operate Ovelty and only to the extent required for their function.

• Channel providers — including Meta Platforms for Facebook, Instagram and WhatsApp, and other connected communication providers such as Telegram, where applicable, to enable the sending and receiving of messages.
• Infrastructure providers — service providers used to host, secure and operate Ovelty.
• AI service providers — when an AI-assisted feature is enabled or requested, relevant conversation content may be sent to a third-party AI service provider solely for the purpose of generating the requested output or suggested reply.

We may also disclose information where required by applicable law or a valid legal process.

4. Data from Meta Platforms

When you connect a Facebook Page, Instagram professional account, WhatsApp account, or another supported Meta asset to Ovelty, Ovelty may receive and process information made available through Meta’s APIs.

Depending on the connected service and permissions granted, this may include Page or account identifiers, user identifiers, profile information, messages, message metadata, attachments, and other information necessary to provide the connected messaging functionality.

We use Meta Platform Data only to provide and support Ovelty’s applicable features, including displaying conversations, enabling authorized workspace users to respond to messages, maintaining conversation history, and providing enabled assistant features.

We process Meta Platform Data in accordance with applicable Meta Platform Terms and Developer Policies.

5. The AI assistant

When an AI-assisted feature is enabled or requested, relevant conversation content may be processed by an AI service provider to generate a suggested reply or other requested output.

AI-generated replies are presented as suggestions for the authorized Ovelty user to review. The assistant does not independently send a suggested reply to a customer unless Ovelty expressly provides such a feature and the workspace has enabled it.

AI-assisted features may be disabled or paused where those controls are available. When the applicable AI feature is not being used, conversation content is not sent to an AI provider for that feature.

6. Data retention

We retain information for as long as reasonably necessary to provide the service, maintain an active workspace, meet security and operational requirements, or comply with applicable law.

Users may request deletion of their information as described in our Data Deletion Instructions. Certain information may be retained where required by applicable law.

7. Security

We use reasonable administrative, technical and organizational measures designed to protect information handled by Ovelty.

Data transmitted between supported clients and Ovelty is protected in transit using industry-standard encryption. Sensitive channel credentials are protected using appropriate security controls.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your rights and choices

Depending on applicable law, you may request access to personal information we hold about you, request correction of inaccurate information, or request deletion of your information.

Requests can be submitted to support@ovelty.com.

We may need to verify a request before completing it.

9. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the date shown above and provide notice where required by applicable law.

10. Contact

Questions about this Privacy Policy or Ovelty’s handling of data may be sent to support@ovelty.com.

Ovelty is operated by Ovelty, Inc.